Triennale 2019 Books Sell like Hotcakes
With The Poetics of Reason, the Triennale 2019 chose a new, more accessible publication model, to meet the expectations of a wider audience, creating a lighter format that focused its content on the body of research developed for the 5th edition by the curatorial team.
The exhibition “Taking the Country’s Side: Agriculture and Architecture” was still taking place in Garagem Sul when the first edition of the book with the same name, written by philosopher Sébastien Marot, sold out, which led the Triennale to make a reprint. In March 2020, during the first lockdown, we strengthened online distribution in partnership with the independent specialised publisher Monade. In addition, international distribution to specialised bookstores - with a special focus on the USA and Europe - was ensured in partnership with Polígrafa.
Economy of Means, Éric Lapierre, The Poetics of Reason ©Ana Guedes
In December 2020, the design of the five books that extended The Poetics of Reason’s thoughts and reflections was recognised by the FAD (Barcelona) LAUS 2020 Full Book Design Award, which distinguished its unique approach to portraying an international forum. In March 2021, the publications were again granted a remarkable award from Japan - Marco Balesteros, graphic designer, author of the identity for the Triennale’s 5th edition, was recognised with Bronze at the Tokyo Type Directors Club 2021 Awards, in four categories, including Editorial/Book Design with the 5-book collection of The Poetics of Reason.
But a book does not live on prizes alone, above all it lives on readers, and their response has been excellent. These reflections have reached the four corners of the world, and three of the five books, with a circulation of 1800 copies each, have sold out: Inner Space, What is Ornament? and Agriculture and Architecture: Taking the Country’s Side. It is great pride for the Triennale to reap such exciting results that match our mission as promoters of the discipline from an array of perspectives that stimulate critical thinking, and a huge incentive for the next round of publications that we are preparing with the Triennale 2022, entitled Terra.
And if you still haven’t bought the book The Form of Form, edited by André Tavares and Diogo Seixas Lopes for the 2016 Triennale, you can take advantage of the promotion now launched by the publisher Lars Müller. This widely illustrated publication of 228 pages composed by João Faria’s design studio Drop, with Graham Foundation’s support, is being sold with a 20% discount, at a unit price of 32 euros.